Breaking any of the rules will result in immediate disqualification.
1. You must do heroin every day for an entire month, at least once a day.
2. You cannot die or overdose.
3. After the last day of the month you must not do heroin anymore.
Sounds simple right? We'll see...
What do you win?
Pride, in knowing that you have overcome the most challenging thing since the Challenger, and nobody even overcame that.
Consequences
This is a tough one because there could be many. You could be arrested. You could die (will result in disqualification, see rule 2). Your wife/girlfriend may leave you. You may shit your pants (heroin makes you constipated, stopping cold turkey will result in massive diarrhea. You could get kicked out of college, high school, middle school, kindergarten, etc.)